What Does Staging A Home Mean?

What Does Staging A Home Mean?
Marketing Your Home Just Like A Product!
		A House is NOT a Home When you live in your home you think of it as just that – your home. But when you get ready to place your home on the market for sale it becomes a product. This distinction is critical. Your home needs to become your house, because a house is a product and a home is where you live. You are moving and you won't be living in your home anymore. To sell your house, you must remove yourself from the attachments and memories that were created there. The sooner you do this,
the easier it will be to sell your house. Staging will help you depersonalize your house so that the buyer can see themselves making new memories in their new home. Similar to a product on the shelf at your local store, your house has features and benefits, pluses and minuses, that prospective buyers will evaluate as they tour each room. Just like shopping for a product, buyers will be comparing your house to all other similar houses that are available. and that means you are in competition! To compete in the marketplace you must be priced right and look better than the competition. Your house must be presented in the best possible light. To accomplish this, you need to prepare your house for sale by accentuating the positive's and eliminating or minimizing any negatives. Remember, you are selling the space, not the contents. The buyer wants to envision their own things in the house so they can mentally move in. Staging Prepares Your Home To Compete With Other Listings Staging® is the process of preparing any home for sale, regardless of price or location. Here's how it works. Most sellers have the mistaken idea that how they live in their home is the way it should look when it goes up for sale. But, potential buyers don't want to see your furnishings. they want to envision their future home with their furniture and accessories. A buyer only knows what they see-not the way it's going to be. If they see a cluttered, messy house, they will walk out the front door and go to the next house that is clean and staged properly. Staged Homes Sell Faster And For More Money Staging® does just that. It's a comprehensive process, coordinated with the seller and their agent, of transforming a property, occupied or vacant, into real estate that separates itself from all the other competition. Staging® uses a professional set of guidelines to prepare your house for sale with the expressed intent of highlighting and when possible, increasing your homes perceived value and desirability. In fact, according to recent national statistics, the average Staged® home sells in about 13 days as compared to 30 days for un-staged homes. In addition, Staged homes average selling prices are up to 13-20 percent more than an un-staged home. That is why real estate agents will have greater confidence in showing your home to potential buyers because they know that your home is Staged® and ready to be sold.