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The Art Of Staging |
| Buyers Can Visualize Moving Right In!
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Want to attract buyers for your
home… then make it look like a
model. Why does that work? Because by making it look like a model home,
people can visualize themselves living here. And that’s what home
staging does—help people visualize living there!
Just what is Staging®?
Whether it encompasses little more than adding fresh flowers and reducing
clutter or involves hauling away and replacing major pieces of furniture,
the goal of staging is to put a house's best foot forward and give it
the gloss of a marketable commodity.
To make this effective, sellers need
to understand that their home becomes a house, and then the house becomes
a saleable product when they put it on the market for sale. The real
estate market can be fierce, and in most areas you are up against a lot
of competition from other listings for the same buyers. But staged® homes are more appealing
to buyers. In fact, homes that are staged® sell faster in slow
markets and at higher prices in stronger markets.
Although staging® is
about making a house look terrific, it's important not to confuse it
with interior design. Both involve furniture placement, adding color,
and carefully placing just the right accessories, but that's where
the similarities end.
The goal of interior design is to create an environment
that perfectly reflects the style and taste of the home's owner; the
focus of staging is to make the house more marketable by creating the
most appealing home to the greatest number of prospective buyers. Far
from reflecting a unique style, a staged home should be just impersonal
enough to not infringe on a buyer's own sense of style.
Accredited Staging
Professionals™, “Stagers” as they
are sometimes called, furnish and accessorize in order to call attention
to the home's best features—the features that will most attract
the interest of a potential buyer. At the same time, they avoid any
decor that's too distinctive—such as a bright painting or a
busily patterned couch—that will pull the prospect's eye away
from the home and toward its furnishings.
Another example is furniture
placement. The professional Stager® has
an entirely different focus than the decorator or designer. While professionals
are concerned with style, the designer addresses the functionality of
a grouping and a client’s lifestyle. A Staging® expert’s
focus is designing a space within your home that could be anybody’s
space.
Staging® means that living rooms must look like living rooms
and dining rooms must look like dining rooms, etc. Don't force a potential
buyer to visualize your use of a space, Stage® it instead. |
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